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  1. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    SEW: How much do you believe changes in search engine algorithm will affect samples like the ones collected for this study in 2015 and beyond? Heuser: The best studies are those done recently and with a large sample size because of that exact...

  2. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  3. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  4. What is SEM? Depends on Who You Ask

    In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine marketing services. Wikipedia definition of SEM a comprehensive approach to increasing...

  5. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    My February post, "The Misleading Sinister Surge Before An Algorithm Hit", explained a trend I was seeing when analyzing websites mauled by algorithm updates like Panda. Since February of 2011, I've helped a number of companies hit by Google's...