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  1. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  3. What is SEM? Depends on Who You Ask

    In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine marketing services. Wikipedia definition of SEM a comprehensive approach to increasing...

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    My February post, "The Misleading Sinister Surge Before An Algorithm Hit", explained a trend I was seeing when analyzing websites mauled by algorithm updates like Panda. Since February of 2011, I've helped a number of companies hit by Google's...

  5. 7 Ways to Make Your Google Search Result Stand Out

    If your domain name has your targeted keyword(s) in it, that's a bonus, however, don't go out of your way to buy an exact match domain name and get caught up in the exact match domain algorithm. For more tips on titles, see "How to Write Title Tags...