I'd like to thank William Flaiz for the kind words in his last article. If your agency isn't talking to you about local, ask why. As your agency's voice, you must make a stronger argument centered on ROI to help our client build their case.
Until recently, I was vice president of SEO and Web analytics at Razorfish, running all organic search and analytics projects within the agency. I feel it's time to turn the column over to someone with a strong agency background who can expand the...
In today's SEM agency issues column, "The Best of Outsourced: 10 Greatest Hits," William Flaiz bids farewell to Search Engine Watch by revisiting some of the hottest topics in search marketing agencies from the past 18 months.
William Flaiz explains that Web sites must rise to the occasion and create landing pages that rank for important keywords while engaging the reader. In today's SEM agency issues column, "Is Your Landing Page Relevant?
William Flaiz wonders if search marketers have been relying on rankings as a crutch, when we should have been looking at the bottom lines. In today's SEM agency issues column, "Are Rankings Still Relevant?
As part of a global agency, I welcome a shift to focusing on client returns. There will be consolidation within the search engine market space in 2009. In my humble opinion, 2009 will see search engines focusing less on new product innovations and...
In today's SEM agency issues column, "Search Shifts and Predictions for 2009," William Flaiz predicts what another year will hold for Google, the Web and SEO. Time to ring in the New Year with a few search marketing predictions for 2009.
While my agency has started educating clients on how to handle certain components of SEO, no clients have stopped working with us to take the work in-house. Search has even changed our perspective on the home page.
In today's SEM agency issues column, "Universal Search Should Be a Plus," William Flaiz reminds us that as new listing types begin appearing in results, we often lose sight of whether these listings are really helpful to the user.
Moderator: William Flaiz, VP, Search Engine Optimization & Web Analytics, Razorfish Jonathan Ashton, VP of SEO & Web Analytics, Agency.com Bill is going to talk primarily about what search term data can tell us about the economy and consumer...
Increased traffic and organic conversions are the meat and potatoes the client expects to be served by their agency. No more talk of how it may take several months to see changes in search rankings. When developing the overall search strategy for a...
In today's SEM agency issues column, "Great Expectations: How to Communicate SEO Value," William Flaiz points out that communicating the value your search program provided is not to be taken lightly. Even after you've won the client's business and...
About nine to 12 months ago, it was acceptable for an agency to compartmentalize its search practice. On the agency side, you may have a team getting involved in video promotion that includes SEO, creative, and Web development.
In today's SEM agency issues column, "Universal Search: The (War) Elephant in the Room," William Flaiz compares universal search to the war elephants, and notes that search marketers must realize that focusing all efforts in harmony is the only...
In today's SEM agency issues column, "The Organic and Paid Balancing Act," William Flaiz explains that by making sure your site stays above the fold in these two outlets, you can maximize your controllable visibility.
In today's SEM agency issues column, "Search is Not Enough," William Flaiz advises us to examine the entire marketing funnel, not just the search component, to maximize our marketing dollars. Marketing has grown fairly sophisticated over the...
In today's SEM agency issues column, "The Universal Mastery of Video Content," William Flaiz walks you through the proper way to optimize video content for universal search. Video listings cause us to reexamine the way we've traditionally viewed...
In today's SEM agency issues column, "There's No Secret Recipe to SEO," William Flaiz shares some tips for guiding you down the path to SEO success. But while a general framework is necessary to be effective, the search engine optimization process...
The role of the SEO agency has grown from just fixing a client's site to championing proper on-site optimization. Being given the chance to create a search-friendly site from the ground up is a fantastic indicator of client trust and of the...
In today's SEM agency issues column, "The Evolution of SEO," William Flaiz outlines the continuing growth of search marketing. We've seen a natural progression from back rooms to boardrooms -- from the basement to the mainstream.
