Until recently, I was vice president of SEO and Web analytics at Razorfish, running all organic search and analytics projects within the agency. I feel it's time to turn the column over to someone with a strong agency background who can expand the...
In today's SEM agency issues column, "The Best of Outsourced: 10 Greatest Hits," William Flaiz bids farewell to Search Engine Watch by revisiting some of the hottest topics in search marketing agencies from the past 18 months.
William Flaiz explains that Web sites must rise to the occasion and create landing pages that rank for important keywords while engaging the reader. In today's SEM agency issues column, "Is Your Landing Page Relevant?
William Flaiz wonders if search marketers have been relying on rankings as a crutch, when we should have been looking at the bottom lines. In today's SEM agency issues column, "Are Rankings Still Relevant?
In today's SEM agency issues column, "Search Shifts and Predictions for 2009," William Flaiz predicts what another year will hold for Google, the Web and SEO. Time to ring in the New Year with a few search marketing predictions for 2009.
In today's SEM agency issues column, "Universal Search Should Be a Plus," William Flaiz reminds us that as new listing types begin appearing in results, we often lose sight of whether these listings are really helpful to the user.
Moderator: William Flaiz, VP, Search Engine Optimization & Web Analytics, Razorfish Jonathan Ashton, VP of SEO & Web Analytics, Agency.com As Search Engine Marketing (SEM) grows in popularity, many companies are attempting to handle the SEM...
In today's SEM agency issues column, "Great Expectations: How to Communicate SEO Value," William Flaiz points out that communicating the value your search program provided is not to be taken lightly. Even after you've won the client's business and...
In today's SEM agency issues column, "Universal Search: The (War) Elephant in the Room," William Flaiz compares universal search to the war elephants, and notes that search marketers must realize that focusing all efforts in harmony is the only...
In today's SEM agency issues column, "The Organic and Paid Balancing Act," William Flaiz explains that by making sure your site stays above the fold in these two outlets, you can maximize your controllable visibility.
In today's SEM agency issues column, "Search is Not Enough," William Flaiz advises us to examine the entire marketing funnel, not just the search component, to maximize our marketing dollars. Marketing has grown fairly sophisticated over the...
In today's SEM agency issues column, "The Universal Mastery of Video Content," William Flaiz walks you through the proper way to optimize video content for universal search. Video listings cause us to reexamine the way we've traditionally viewed...
In today's SEM agency issues column, "There's No Secret Recipe to SEO," William Flaiz shares some tips for guiding you down the path to SEO success. But while a general framework is necessary to be effective, the search engine optimization process...
The role of the SEO agency has grown from just fixing a client's site to championing proper on-site optimization. Either way, strategic SEM benefits the users, clients, and agencies involved. As SEM matured, it headed off to high school, and we...
In today's SEM agency issues column, "The Evolution of SEO," William Flaiz outlines the continuing growth of search marketing. We've seen a natural progression from back rooms to boardrooms -- from the basement to the mainstream.
In today's SEM agency issues column, "Universal Thoughts on Local Search," William Flaiz explains that the number of devices and locations for local search will continue to grow as more things become connected to the Internet.
Though conveniently (and thankfully) similar to a traditional agency's process, here's how we make the pitch in the world of search. A request for information (RFI) document is usually sent by the client in order to obtain statistical information...
In today's SEM Agency Issues column, "Step into the Ring for a SEM Pitch," William Flaiz takes you inside the pitching process, where it takes a shrewd intellect and steady hand to deliver the knockout pitch that makes the client wonder how they...
In today's SEM Agency Issues column, "Keywords Without Ego," William Flaiz explains that high search frequency does not necessarily denote a great keyword, and ranking for a popular term does not a successful campaign make.
In today's SEM Agency Issues column, How to Take on a Major SEO Client"," William Flaiz shows that it's simple, when you break it down: first, give them what they need; then give them what they want. Taking on a large search engine optimization...
