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  1. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Last week, I spoke with a few leading brands and agency customers on the impact of "(not provided)". Content and context rich pages, alongside paid search optimization, will be even more important. SEOs can also utilize keyword referral data from...

  2. Nomenclature: The Industry Case For and Against SEO

    At our agency, the way we've been making sense of this shift is to focus on the changes in how customers discover, consume and share content," Odden said. If anything, I think this poses the greatest challenge for the traditional agency model when...

  3. Search News & Headlines Around the Web - May 4, 2011

    China sets up agency to tighten grip on Internet - Reuters Search Engine Optimization Search Industry News Text Ad Optimization Q&A #3: What Factors Have The Greatest Influence in Testing? Hyperlinked Headlines May Hurt Your Google News SEO...

  4. SEO's Achilles' Heel: The Misdirected Attack on Search Engine Optimizers

    What shocks me is that he didn't realize that JCPenney actually does sell dresses, along with bedding and area rugs and a ton of other things that they could have ranked on top for if the store and its agency had only played by the rules and not...