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  1. The Best of Outsourced: 10 Greatest Hits

    At the time, Boggs made the move from Avenue A | Razorfish (now Razorfish) to Brulant (now Rosetta), and he generously handed his responsibilities over to me. Until recently, I was vice president of SEO and Web analytics at Razorfish, running all...

  2. At Arm's Length: Managing a Parent Company Dynamic

    Just like any other agency, Avenue A | Razorfish must bid on work at Microsoft, from Web development to search. Just because Avenue A | Razorfish is connected to Microsoft doesn't mean that it will be the agency of record (AOR) or even the...

  3. Highlights from the SEW Blog: February 25-29, 2008

    Media Spend on Search, Verticals, Continues to GrowSearch made up 31 percent of the $735 million in media billings in 2007 by Microsoft-owned Avenue A | Razorfish, second only to ads on vertical sites at 39 percent of spending.

  4. In-House Vs. Outsourced: What Is the Best Solution?

    Matt Greitzer of Avenue A | Razorfish also provided excellent insight into some of the questions in-house teams should be asking agencies, including, “Can I meet you? One should hire the best possible internal staff, but also solicit the support of...