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Search Agency Avenue Razorfish

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  1. The Best of Outsourced: 10 Greatest Hits

    At the time, Boggs made the move from Avenue A | Razorfish (now Razorfish) to Brulant (now Rosetta), and he generously handed his responsibilities over to me. Until recently, I was vice president of SEO and Web analytics at Razorfish, running all...

  2. At Arm's Length: Managing a Parent Company Dynamic

    Just like any other agency, Avenue A | Razorfish must bid on work at Microsoft, from Web development to search. Just because Avenue A | Razorfish is connected to Microsoft doesn't mean that it will be the agency of record (AOR) or even the...

  3. Google Gets Out of the SEO Business

    So that only leaves one major search engine who's also in the SEO business: Microsoft, which acquired Avenue A | Razorfish and its SEO business with the aQuantive acquisition. After all, why wouldn't customers assume, even if it weren't the case...

  4. Highlights from the SEW Blog: February 25-29, 2008

    Media Spend on Search, Verticals, Continues to GrowSearch made up 31 percent of the $735 million in media billings in 2007 by Microsoft-owned Avenue A | Razorfish, second only to ads on vertical sites at 39 percent of spending.

  5. In-House Vs. Outsourced: What Is the Best Solution?

    Matt Greitzer of Avenue A | Razorfish also provided excellent insight into some of the questions in-house teams should be asking agencies, including, “Can I meet you? The relationship between in-house and agency search experts has never really been...