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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.

  2. Nomenclature: The Industry Case For and Against SEO

    At our agency, the way we've been making sense of this shift is to focus on the changes in how customers discover, consume and share content," Odden said. If anything, I think this poses the greatest challenge for the traditional agency model when...

  3. 3 Ways to Use Data to Advance Your Search Performance

    When it comes to finding the right keywords for your account, there are lots of tools available, whether free options from Google, a third-party system, or an agency’s own proprietary tool. A person might search for “fancy widgets,” click on your...

  4. Search Marketing Guide to Naver, Korea's Most Popular Search Engine

    So you can either hire a Korean speaker or hire an agency with Korean resources. Alternatively, you can use Naver's own agency for a fee. Brand Search Advertisement: This ad provides a brand with a mini microsite within the ad block itself and can...

  5. SearchDay | Setting Expectations for SEO

    The key to getting past such requests is to better educate your agency counterparts and better understand the motivation behind this all too common request. Yahoo Adds Targeting to Search and Content Ads Posted by Kevin Newcomb Mar 18, 2009 Yahoo...

  6. What's a Yahoo Advertiser to Do?

    But if the program were made entirely opt-in, and Yahoo sticks with its plan of only applying these changes to smaller accounts that are not being actively managed, the results could be more positive for Yahoo, its advertisers, and its search...

  7. Winning the Local Search Battle - Part 2

    If your agency or internal marketing personnel state: "yeah don't worry, we have local covered; we broad matched all your keywords, so we pick up anyone searching with geographic/local terms," it's time to get worried.

  8. Highlights from the SEW Blog: April 7-11, 2008

    Google Will Not Kill the Agency Star, Says Publicis CEOWhile the business model for advertising agencies needs change, Publicis CEO Maurice Levy says that agencies will adapt and not become obsolete. Linking Issues one that has the greatest impact...

  9. SEM Vendor Checklist

    Does your agency have a content creation practice, or will you guide us in building out our content? Do you use our credit card, your agency's or another method? Remember that you may be looking for multiple specialists, as opposed to a single full...

  10. Trademark Law - What Search Marketers Should Know, Part 1

    Jeff Rohrs, VP of agency and search marketing for ExactTarget, points out that as search advertising becomes more granular with geotargeting and dayparting, it can make reproducing results increasingly difficult.