My digital agency is rebranding, which means a new website, new logo, new target audience and new marketing messaging. For example, "web design company" has much more traffic but "web design agency" brings up a higher quality of businesses.
While it might seem crazy to spend $500,000 in vendor fees and $50,000 in agency management time to locally optimize your franchises, I would argue that it offers a great return. With the rise of smartphones and mapping apps we're living in the era...
Here are seven things every agency should consider now to ensure future success. The study found that almost 72 percent of agency clients prefer a full service-approach and that 71 percent of marketers believe integration between earned, paid and...
Beckman then made a few recommendations: as a brand (whether you're an agency or you're a national brand that's managing a program), you want to be getting more people to the top of the funnel with your non-branded paid and organic search terms...
Particularly, if you work for a large organization, or work for an agency, it may not be very clear who is available and willing. Agencies: If you're an agency and representing a company, get an email address from the company for outreach.
My agency recently completed a co-exposure test to better understand the impact on keyword synergies. Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in...
Overland, her digital marketing agency's Vice President, and Karunakaran, Sr. Discovery, on the other hand, tends to be higher in social than in search. Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan...
Enforce campaign tracking code usage, come up with a standards guide for your digital and traditional agency partners, and seek approval from your executives to hold people accountable. For instance, "ppc" for paid search, "dsp" for display...
I should disclose that SES Toronto is a client of my agency. Search Engine Watch (SEW) asked the organizers of these groups three questions about hot industry topics and here are the answers that Soojin C.
However, the website address www.beema.com is currently owned by a digital marketing agency, still yet to build its website. While online marketing is still a major tool for bringing new customers into your sales funnel, many business transactions...
The agency has yet to reveal the scope of the investigation or asked for any documentation from Google. The FTC previously mounted an investigation into whether Google was using its search dominance to promote its own services more than those of...
I should disclose that SES is a client of my agency. In addition to Hayzlett's keynote, SES Toronto will feature more than 30 presentations and panel discussions that cover all aspects of search, social media, and online marketing.
Pressure from agency higher-ups. The whole nature of search – and by extension SEO – has changed drastically. All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion...
My agency ran mobile offers campaign and found that for every one sale via mobile, 11 more converted offline. Mobile traffic continues to grow and become a larger part of everyone's paid search campaigns.
For example, a local cupcake shop may ask an SEO agency to help them with their local online marketing. The client decides that they want the agency to establish their social media accounts. The cupcake business and the SEO agency will decide on...
Part of the Snickers “You are Not You When You’re Hungry” campaign, AMV BBDO ad agency in London worked with Google to obtain a list of the top 500 search terms. Clearly, the ad agency had to work with Google to get this campaign approved, as...
As always, I should disclose that SES Toronto is a client of my agency. Proving the Value of Your Search Campaign: Tangible SEO Metrics: As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern...
The Importance of Being Seen: Viewability and Brands – Adwords Agency BlogActive View gains accreditation from Media Rating Council. Suppose I have a site that covers fishing overall (A) – Search Engine RoundtableOnly one page penalized due to 12...
Another instance involved a UK local law enforcement agency's request to take down a YouTube video that falsely portrayed an official wearing a racist uniform. The search giant reported that requests were at 1,811 from January to June 2012.
Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the ambition to start their own business. Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from...
