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  1. How to Make Your Keywords Fit Your Marketing Messaging

    My digital agency is rebranding, which means a new website, new logo, new target audience and new marketing messaging. For example, "web design company" has much more traffic but "web design agency" brings up a higher quality of businesses.

  2. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    My agency recently completed a co-exposure test to better understand the impact on keyword synergies. Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in...

  3. Protecting Your Online Brand – Don’t Forget Your Nicknames

    However, the website address www.beema.com is currently owned by a digital marketing agency, still yet to build its website. While online marketing is still a major tool for bringing new customers into your sales funnel, many business transactions...

  4. Google Reports Surge in Government Takedown Requests

    Another instance involved a UK local law enforcement agency's request to take down a YouTube video that falsely portrayed an official wearing a racist uniform. The search giant reported that requests were at 1,811 from January to June 2012.

  5. Guy Kawasaki Talks Content Marketing, Social & Google+

    Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the ambition to start their own business. Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from...