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  1. What is SEM? Depends on Who You Ask

    SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook is also adding tools to catch spammy links that are being shared through the site. Many search marketers consider Facebook to be a crucial part of any online marketing campaign. But as Facebook continues to make changes and evolve, they...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and competitive analysis tools. Here is a good post that lists and reviews competitive analysis and keyword research tools.

  4. PPC Management Operations: The Ultimate Guide

    This one can be challenging if you don't have good tools. These advertising options can fall by the wayside in favor of regular search network campaigns. When you're advertising on the Google search network, it includes other search partners like...

  5. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    In 2014, we'll see the emergence of new tools and platforms to support the macro-trend towards content marketing and real-time marketing, with more brands becoming newsrooms for their niche. New tools will emerge to help real-time marketers become...

  6. 5 Social Media Advertising Trends to Watch for in 2014

    The tools to consolidate management of these channels simply don't exist – that or the channels themselves are not sophisticated enough to have APIs, etc.looking at you LinkedIN Ads! Social media advertising is what traditional search engine...

  7. Localization for International Search Engine Optimization

    You can do some preliminary research using Google's Keyword Planner or other keyword tools that perform similar functions. Localization is important to international search engine optimization (SEO) because it helps connect your brand to a location...

  8. 11 Must-Measure KPIs for Content Marketing Success

    Conversion tools in Google Analytics and paid packages like KISSmetrics make it really easy to measure conversions, where they are coming from, and how conversion rates stack up. The search community has always been infatuated with content in one...

  9. Twitter Speak From @ to Z – Terms & Definitions

    This glossary contains all the key Twitter terms and definitions, symbols, and tools social media marketers need to know, from @ to Z. Blocking someone from Twitter means you're not only not following him/her, but that person can no longer follow...

  10. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Segmentation is one of the most powerful tools we have in analytics, and user segmentation takes what we've been getting to an entirely new level. You can do the same on your website by being aware of the paid search query parameters for your...