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  1. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Secure Search s revenue. Valuable data remains, however insights most closely related to gaining the full picture of search performance has greatly diminished, encouraging businesses and brands to cultivate insight generated from multiple sources.

  3. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Over 1/3 of ShopVisible's clients sell on at least one online marketplace, and, on average, 25 percent of their total online revenue is generated through these channels," the report said. What it found was 30 percent of site traffic came from...

  4. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be ROAS [return on ad spend], which is calculated as Revenue/Cost. Digital marketing tech company Kenshoo wanted to find out how social...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Track the traffic from organic search all the way through to conversions and revenue on your site. Understand which content and stories are the ones that are driving the greatest engagement, conversions, and revenue.

  6. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Singer explained different types of conversions and the importance of tracking in a social context, as well, in an article for ClickZ: "Go beyond key performance indicators (KPIs) like followers and visitors, and even beyond macro conversions such...

  7. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    However, advertiser goals vary, so it will remain the advertiser's responsibility to determine whether the mobile traffic drives incremental revenue to the bottom line. This research is similar to a 2011 study which found that incremental ad clicks...

  8. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    My advice is to start from these core business objectives: Grow Revenue, Reduce Costs, and Improve Satisfaction. Grow Revenue For benefits, align listed outcomes to goals and crosscheck them with high-level objectives like grow revenue, reduce...