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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Furthermore, sophisticated marketers are improving measurement and aligning to overarching business objectives such as revenue and profit. Many search marketers have learned the value of reporting on KPIs such as return on investment (ROI) or...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Revenue-Boosting Mobile Campaign Elements for Local To further enhance your local mobile ads, here are some useful mobile text ads optimizations you can leverage to increase online revenue. Paid search marketers have understood that mobile is...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    The site that was generating $200,000 per month could lose $140,000 per month in advertising revenue due to the Panda hit. Hypothetically speaking, let’s say a website is generating $200,000 in revenue per month via advertising and affiliate...

  4. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Seventy percent of mobile conversions happen within five hours of mobile search, and by the end of 2016, $65 billion of revenue will be generated by mobile search. In the presentation, Gagnon said that better analytics tools are quickly making old...

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads, as they will drive revenue. Find out more about Adthena's Competitive Intelligence for Search services.

  6. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Search is continually growing as an important revenue source for e-commerce businesses. Dynamic Search Ads Bidding by keyword in standard search campaigns will always give us the most control. If your search queries are very brand-heavy, there is...

  7. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    Nearly every region showed gains in mobile search revenue, however, from 2012 to 2013: The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling from...

  8. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    PPC drove more revenue in 2013 than 2012, according to 76 percent of survey respondents. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective...

  9. Mobile Advertising Measurement: Winning the Long Game

    Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the completion of the registration allows you to distinguish users who have a genuine interest in using...

  10. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. According to Marin, customers also spent more when...