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Search Advertising Paid Program Local Match

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  1. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    Your competitor in Japan may be local, but you can fine tune your program to make it perform to an ROI. Last month, we covered missed opportunities in Japan, including understanding the search engine market, mobile search, landing page design, paid...

  2. Contextual Search Ads: Boon or Bust?

    In this program, "We reach out to all the sports sites via Quigo and Kanoodle to position us on the front page of sports USA today and Microsoft Sports. Scared of contextual search advertising? Given that the CPC is a primary metric for the client...

  3. New Search Patent Applications: July 11, 2006 - Google Patent Filings by the Dozen

    How good a match ads may be to the content on pages they are served upon through a program like Adsense. Some integration of local search and advertising is hinted at in the filing. Businesses associated with a specific location often don't use...

  4. Overture Becomes Yahoo Search Marketing & Comparing Listing Products At Yahoo To Google

    I thought Overture was being renamed to Yahoo Search Marketing, but this page boasts a range of products, including Shopping, Travel, Directory, PPI AdSense is name for PUBLISHER program) Since their rebranding of Overture last week, I'm still...