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  1. Who's Who in Paid Search

    In today's SearchDay article, A Buyer's Guide to Paid Search Advertising Agencies, I review the companion guide from Marketing Sherpa that focuses exclusively on firms specializing in PPC search marketing campaigns.

  2. A Buyer's Guide to Paid Search Advertising Agencies

    Firms specializing in paid search campaigns generally come from three backgrounds, according to The Buyer's Guide to Paid Search Advertising (PPC) Agencies from Marketing Sherpa. Marketing Sherpa's Buyer's Guide to Search Engine Optimization Firms...

  3. Delving Deep Inside the Searcher's Mind

    Marketing Sherpa Sep 13 2004 7:19PM GMT A longer version of this story for Search Engine Watch members offers additional tips and strategies for search marketing professionals, including pointers on leveraging paid vs.organic listings, targeting...