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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    It’s no different than calling Google AdWords a waste of money because a campaign targeting all Google users internationally attracted useless clicks. We have no idea how these companies measure success, or even if they measure the value of a...

  2. Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

    The point is that by creating a work-around that satisfies only AdWords advertisers, Google is appears to also be catering to its own interests in the marketplace, as opposed to solely being a champion for security and privacy of the user, as one...

  3. SearchDay: What Are You Converting?

    AdWords gets tough with low volume keywords Aug 20, 2008 I have a keyword that appears to be fine. Waiting time for Image ad-approval in Google AdWords Aug 19, 2008 Hi everyone, I wanted to check with you how long you usually have to wait to get...

  4. Yahoo Google Deal: Yahoo Adds AdWords Search Deal

    will select the search term queries for which - and the pages on which - Yahoo! may offer Google paid search results. This collaboration between two technology giants and direct competitors for Internet advertising and search services raises...

  5. Microsoft Search CashBack: Stealing from Google?

    Almost everyone who pays money for advertising uses Google's AdWords PPC program. While the idea of giving some of the billions of dollars generated from paid search back to the searchers themselves has been tossed around by many -- including yours...