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  1. Cross-Device Measurement: Believe the Hype

    If there is a method to prove that an ad seen on smartphone resulted in a later purchase on a desktop Web search, or vice versa, then brands would likely be more willing to spend money and resources on mobile because they would understand the...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Check Mobile Versus Desktop Traffic (From Google Organic). In my last post, I explained how mobile traffic could be impacting your Panda situation. Therefore, it’s important to understand how much mobile traffic is hitting your site from Google...

  3. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    In another report, eMarketer predicts North America will make up 58 percent of the worldwide mobile ad spend in 2016, with Latin America coming in second at about 23 percent. And, with $8.85 billion in net revenue, Google came out on top globally...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. Rely on the data signals available to make informed decisions...

  5. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Have you tailored your mobile search ad copy to be as mobile-friendly as possible, and are you taking advantage of all the unique features of paid search mobile platforms? This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up...