SEO News

Search Advertising Mobile

RSS
  1. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  2. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    For example, how fast were consumers actually adopting mobile? The search engine? Brands that fail to ensure the accuracy of search engine location data run the risk of not only missing out on new customers, but jeopardizing their relationships...

  3. Google AdWords Adds Consumer Rating Annotations

    or 'Which mobile service provider do you use? Up to three of your best ratings show below the text of your search ads, along with a link to more ratings. The advertising platform also said the scoring system "is the same for every advertiser...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Retarget Website Visitors on Mobile Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with...

  5. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Consider the Consumer When Developing a Mobile Paid Search Strategy Consumers are ready and willing to engage with paid search via mobile devices. Shoppers didn't just engage with mobile paid search this holiday, they also turned to branded mobile...