The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. A marketer can run a targeted ad by location, industry, title, company and other specific demographics.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
In fact, one-third of the current population over the age of 65 has performed a search on their mobile device within the last 30 days and 78 percent of individuals who were exposed to an online video ad performed a branded search for the...
Comments: Surprising news for a lot of folks as Google Analytics just misses out on the top three ranking. We not only separate/duplicate campaigns by keyword match types (broad, exact, phrase, and broad match modified groups) but also by device...
On October 1, 2012, Yandex launched their own browser and mobile app to keep their position secure against Google, their only real competitor in the space. From that point, until 2012, it seemed that every piece of news from Yahoo was bad news...
Their direct response advertising efforts can be spread across display, search and mobile networks. This network offers mobile, contextual, video and display based advertising. You can advertise through apps, mobile games and on web based traffic.
Integrating Facebook Connect to mobile applications is a key way of generating free advertising via the news feed. They tout themselves as the SEOmoz for mobile and have created a series of iTunes/Google Play compatible ASO tools to track rankings...
There is no doubt Yandex will face many challenges ahead in the face of browser wars, mobile operating systems and even new competition beyond Google. The search industry is one of the most competitive in the world and has been for many years and...
One in five used mobile devices to shop, with search the top activity. It measured consumer behavior within the industry from July 2009 to July 2011, analyzing the behavior of people buying toys. It's not exactly news that parents buy kids what...
Seek out mobile marketing industry statistics regarding popular devices and demographics to appropriately target your audience. I recently spoke at SES New York on best practices for mobile marketing with QR codes.
Search marketing is not simply about search anymore - it's about social, local, mobile and video too. Paid search on mobile is growing at a tremendous rate and this is changing the way campaigns are delivered and how sites are built.
As such, they continued to expand on their Google Instant offerings rolled out last September, adding Instant Previews, Pages, mobile, video previews, Places, and ad previews – and also added autocomplete “predictions”.
Google limits choice in the Android mobile operating system. People in our industry need to watch this hearing, as should the generic public, to understand exactly what this company does. Google has used the riches from its dominance in search and...
Publicizing events, news, and promotions to the mobile market becomes increasingly important for online marketers and brands. The staggering shift from PCs to mobile devices is sending ripples through not only the technology industry, but the...
On mobile handsets for example, Daum will be able to offer voice, music, object, and barcode search. Naver is Korea’s biggest search site and a typical homepage is filled with news, information, and online shopping.
Google Mobile Ads BlogGoogle has many useful blogs but this is a particularly useful one. Mobile advertising is increasing in importance but is still a developing platform. While you have to pay for industry-specific insights and research, Hitwise...
Mobile Insights: Click-to-call proves a valuable addition to the advertising mix - Google Mobile Ads BlogGoogle announces addition of a phone icon and that the phone number is moving above the ad for Calls-only format.
