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  1. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Easy way to deal with deals: Doing a Groupon deal is notoriously risky for small businesses, often leading to crowds of one-time customers that ultimately result in a loss. Offer Extensions are Google’s latest attempt to get in on the deal space...

  2. The 16 SEM Managers You’ll Meet During Your Career

    The Blogger is kind of a big deal on the Internet. You may know the Oversharer from such tweets as ‘Just updated over 100 versions of ad text… thank god for Adwords Editor’ or such Facebook status updates as ‘OMG client just approved an extra $10K...

  3. Social PR Tips to Get Fit for 2013 Digital Marketing

    Bidding on related terms to a recall or a community event will also let you assess just how big of a deal the subject is to your customers, because you will see how many impressions and clicks there actually were on the related keywords.

  4. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Black Friday and Cyber Monday, often looked at by holiday enthusiasts as the official start of the retail holiday season, results in a great deal of advertising. Advertising endeavors for those retailers partaking in Free Shipping Day may be...

  5. Mobile Ad Revenue Outlook: Local Search Leads the Way

    This has a great deal to do with evolving devices that are search friendly. Facebook News Feed Ads), most mobile ad formats today fall into the main categories of search, display, SMS, or video. This should tell us something about mobile local...

  6. Leveraging Twitter & Facebook Ads at #SESChi

    As Twitter has worked on improving their site monetization, the ad platform has seen a good deal of updates. Social media advertising will be a huge part of all of our media budgets in the future, we just have to be patient for the ad delivery...