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  1. 11 Must-Measure KPIs for Content Marketing Success

    Context is critical to figuring out the value of a social sharing program, if a piece of content did indeed go viral, and how to replicate that success. The search community has always been infatuated with content in one format or another, and the...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Chris Birkholm, Program Manager, Digital River Integrate content, search, branding and social. Acknowledge that search-discovery happens on more than just search engines (social networks, other devices, whereverconsumers choose to consume your...