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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    That's why it's extremely important to understand these dynamics in the planning and scoping stages of a program, so that it doesn't take anyone by surprise and it's a planned for expense regardless of who is doing the work.

  2. 11 Must-Measure KPIs for Content Marketing Success

    Context is critical to figuring out the value of a social sharing program, if a piece of content did indeed go viral, and how to replicate that success. The search community has always been infatuated with content in one format or another, and the...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Chris Birkholm, Program Manager, Digital River Integrate content, search, branding and social. Acknowledge that search-discovery happens on more than just search engines (social networks, other devices, whereverconsumers choose to consume your...