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  1. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...

  2. Highlights from the SEW Blog: April 14-18, 2008

    This week has seen discussions about behavioral marketing at the FTC and the FCC weighing in on ISPs filtering sites. Rubicon Enters Free Ad Server ArenaRubicon's Ad Network Ad Server is compatible with more than 300 ad networks -- including Google...

  3. Social Search: It's Time For Monetization

    The targeting would be made through real understanding of the users' interests and the content of the site, rather than the broader behavioral or contextual matches used now. We see this moves targeting beyond what's commonly called behavioral...

  4. Google Responds to FTC's Self-Regulatory Principles

    We believe that this type of advertising should not be considered behavioral advertising, even if such analysis takes into consideration previous search queries. When concerns over data collection and behavioral advertising arise, it seems that the...

  5. The Role of the Brand in Social Media Marketing

    Yahoo to Offer Behavioral Targeting on Newspaper Consortium Sites, ClickZ News Conversation is King – If you develop an application for use in social networks, or if you build a custom network, enable seamless conversations using the tools that...