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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    But anyone in the company who is active in social media should be encouraged to share the campaign content with their networks. If you can secure a paid search or display advertising budget to promote the content, that can also be very effective.

  2. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Let's hope that YouTube does not make the same mistake and doom its chance to be pioneers in creating the next generation of content networks and unseat the traditional media establishment. In early July 2013, Search Engine Watch took a hard look...

  3. Twitter Speak From @ to Z – Terms & Definitions

    This symbol is called a hashtag and it can actually be used on other social networks like Facebook. Blocking someone from Twitter means you're not only not following him/her, but that person can no longer follow you, reply to you, or see your...