If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including your hashtags in Facebook advertising. Over at Facebook-Studio.com, they recommend looking at Facebook hashtags as an...
How closely should marketers monitor their social ad campaigns? Without selling your services, or at least building an audience you can market to, you're wasting budget, so it's absolutely critical to monitor the conversions generated or influenced...
Google has already announced that brands will be able to insert markup into their email campaigns that will integrate seamlessly with Now, triggering special content cards and alerts when a user receives an email to their Gmail address.
Bing Ads is introducing a new Traffic Quality Center to help their advertisers know exactly how their ad campaigns are being protected from fraudulent clicks, how pricing adjustments happen, and how advertiser credits are handled.
Easily create and test landing pages for multiple campaigns Lead Generation – associated advertising, social media, word of mouth and search engine visibility to drive participation in the system. From search marketing to social media, these are...
Aggressive campaigns and major pushes may have their place, but the most enduring SEO results come from a long-term relationship. Nearly every business today must decide how much to spend on search engine optimization (SEO).
Enhanced campaigns get Google+ annotations and an upgrade center. Upgrade to enhanced campaigns more easily with the new AdWords upgrade center – Inside AdWordsLets you do bulk upgrades or merge campaigns in a few clicks.
Brands can now benchmark the success of their individual video campaigns or calculate their total share of voice versus their competitors. The cloud-based dashboard has been beta-tested by some of the world's biggest advertisers and measures...
Optimizing Local Search Campaigns - ClickZ Bing hits back on AdWords enhanced campaigns. Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads Blog After slamming Google AdWords for taking control away from customers, Bing says "…we do not...
Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs of real-time bidding (RTB). Even offline transactional data can now be onboarded into online retargeting campaigns, a...
Award campaigns give you two large-scale promotion opportunities: the award nomination phase and when you announce the winners. A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page...
Reporting and Analyzing PPC Campaigns – Bing Ads Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC...
One Channel's new features also allow for increased opportunities to optimize your video PPC campaigns. It is also used in search, suggestions and recommendations as well as in comments. Put the emphasis on creating compelling content first, and...
The number of companies executing outreach campaigns is rising by the day. Looking for additional outreach ideas and don’t have any display campaigns? Executing successful outreach campaigns is a sure-fire way to drive continual organic performance...
And all of the Ad Age Top 100 brands are now running campaigns on YouTube. YouTube's milestone is important to more than 1 million content creators from over 30 countries around the world who are earning money from their YouTube videos as well as...
In addition to the common filtering attributes throughout the site, the Creative Sandbox section also enables a search for campaigns based on a brand or agency that submitted work. The Creative Sandbox link in the main navigation leads to the...
However, I would also suggest that they're probably not running their branded PPC campaigns all that well if they come to this conclusion. An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short...
Let's be real: Microsoft is no stranger to bad advertising campaigns. A lot of companies spend a lot of dollars investing in flashy marketing campaigns or shiny new tactics. The purpose of the Scroogled campaign isn't to convince you Microsoft is...
Even though it might seem like a convenient strategy today, beware the feeds provider that tells you they are qualified to manage your PLA campaigns because they do it for Shopzilla and PriceGrabber. In order to compete and drive strong ROI, you...
When it comes to calculating "wins" for campaigns, these two formulas are most commonly used: Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. Check out these handy formulas for calculating tangible...
