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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Have them jot down technical glitches, content issues, grammatical and spelling errors, advertising problems, usability issues, etc. Performing a post-recovery analysis can help identify problematic content, user engagement issues, technical...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. However, as long as you exclude the page URLs of irrelevant content and are...

  3. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not tamper with the ratings of a business that declines paid advertising. In her opinion on the matter, Judge Marsha Berzon wrote that Yelp's...

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    As search strategies evolve, it is becoming more and more apparent how important quality optimized content really is. SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You can identify the core content seeing the largest drops in organic search traffic after the Panda hit. So, understanding that Panda focuses on engagement, webmasters impacted by our bamboo-eating friend need to hunt down problematic content...

  7. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    He began with the Google Panda update, which aimed to improve search results with quality content. There was speculation that Google was trying to push marketers to paid advertising, but Kasteler thinks the real reason is to get SEOs to start...

  8. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Approaches to advertising fall into two general categories: long...