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  1. PPC Management Operations: The Ultimate Guide

    These advertising options can fall by the wayside in favor of regular search network campaigns. If you're a party of one running your own campaigns, this doesn't really apply. These trends can forge new campaigns you may not have thought of before.

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Four sessions presented by Googlers throughout the day spanned advice and...

  3. One PPC Landing Page, Infinite Faces

    I'm choosing not to cover it in more depth in this column because it's somewhat "outside" the core topic of creating great PPC advertising campaigns. The search term passed was: We Love Profitable PPC Readers!