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  1. Setting up PPC Campaigns

    For more details on crafting killer ad copy, see Killer PPC Ads: The Fundamentals. Once running the campaigns with your landing page and collecting performance data, see Killer Landing Pages: 3 Examples of Landing Pages that Convert for help with...

  2. Killer PPC Ads: The Fundamentals

    The following best practices and tips can help you begin crafting your own killer PPC ads or improve your current campaigns. The strategy behind creating a killer PPC ad is complex. PPC ads can be served in the top and side ad positions, with...

  3. Those Mysterious Quality Scores: Fundamentally Simple

    Write killer ads that contain almost every keyword in the ad group's keyword list (see here and here). If you're aware of quality scores at all, you may have a vague notion that the search engines "grade" the "goodness" of your PPC campaigns, and...

  4. SearchDay | Domain Acquisition -- How Much is Too Much?

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Succeeding in Content Network Sep 8, 2008 I've been successful in getting campaigns running...

  5. SearchDay | Killer PPC Ads: The Final Word

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Viral Link Building: Size Doesn't Always Matter LINK LOVE Despite some popularly held ideas to the...

  6. Killer Site Targeting: PPC Content Scrape & Bake Tools

    This week I'll turn to a new method for finding sites for Google AdWords placement-targeted content ad groups that will have you building great placement campaigns quickly and easily. You might want to go back and re-read my previous columns on...

  7. Search Engine Marketing Articles

    Is Google the eBay killer? The Seven-or-So Habits of Highly Profitable PPC Campaigns SearchEngineGuide.com, June 11, 2003 http://www.searchengineguide.com/traffick/2003/0611_t1.html How are people tracking the success of search engine marketing...