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  1. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers can gain a ton of insight from GMB to inform PPC targeting strategy on AdWords, particularly for mobile campaigns. Google Shopping is managed in AdWords, cozied right up there with your PPC campaigns.

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the best keywords to target. According to data from Adthena, Christmas PPC campaigns should span across the summer months - from as early as...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to create, manage, and optimize PPC campaigns. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). On the PPC track, SES Atlanta will cover topics such as: