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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.

  2. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    Last month in January, data coming from The Search Agency showed cost per click was down in mobile compared to desktop/tablet for many industries, yet desktop was on the rise. The AdGoroo report comes on the heels of a new offering that adds mobile...

  3. PPC Management Operations: The Ultimate Guide

    Pro tip: If you're an agency or consultant and you notice something is off, call up the client. These advertising options can fall by the wayside in favor of regular search network campaigns. If you're a party of one running your own campaigns...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    I should disclose that SES Chicago is a client of my agency. MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses.

  5. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    I should disclose that SES San Francisco is a client of my agency. Jonah Stein: Dig deep and audit your SEO and PPC campaigns to find under-performing pages and fix them now. It's imperative to create an annual marketing calendar and strategy so...

  6. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    So if you don't have the background and experience with pay-per-click advertising, then you can easily find a reputable agency to help you get your ads going and manage them for you. So this is one major area where you can really take advantage of...

  7. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Unfortunately, the requirements are much stiffer, only a Chinese company can run a store in Tmall but there is a way around this utilizing an agency to represent you as a proxy. Taobao, along with your Baidu and other search campaigns should...