Last month we reviewed some of the latest trends of the TMP Directional Marketing/comScore Annual Local Search Study. In terms of media, leverage your local search campaigns which have mobile extensions that you're already paying for.
TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online, offline and mobile local advertising solutions to top national brands. Company: TMP Directional Marketing
In September, comScore and TMP Directional Marketing came out with the second wave of The Local Search Usage study, which found that one out of three Internet yellow pages (IYP) searchers visit with the goal of obtaining phone numbers (only 17...
Wave two of the TMP Directional Marketing/comScore Local Search Usage Study was released last week. The best campaigns are comprehensive programs allocated across a variety of media properties. Clients often ask where they should spend their...
Gregg Stewart, senior VP at TMP Directional Marketing Marketers can take the time to build out and optimize very granular campaigns, but they simply do not integrate well with the current editor functions.
Therefore, it’s important that you track and measure local search efforts for both online and offline activity.click to enlarge Source: TMP Directional Marketing/comScore - Study of the Usage and Value of Online and Offline Local Search Sources...
Search Engines – Major search engines account for about 75 percent of local searches, according to a recent report from comScore and TMP Directional Marketing. They work directly with clients to plan and implement campaigns.
Two recent studies from comScore, one commissioned by Yahoo and another by local search agency TMP Directional Marketing, examine the impact that online advertising, including search, have on offline sales.
