SEO News

Search Advertising Campaigns Facebook

RSS
  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. For example, with combined search and Custom Audience retargeting, you could target Facebook users who searched for "black running...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Retailers have begun marketing campaigns on mobile social media now along with their desktop based Facebook campaigns. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. This ad unit is still in testing at Facebook and the...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. Marketers need to be the bees of online advertising – swarming to the data of our...