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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  2. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Plan for these everyday moments when timing your messages for your social media campaigns. This makes Twitter content a platform for live content discovery, which is effective not only for relaying news, but also for brands to get out their messages.

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. Then, use Facebook advertising to re-engage the product-category page visitors on with a tailored creative, incentive, or offer to...

  4. Google, Europe Near Antitrust Deal, Really This Time?

    This joins Google's previous concessions, which include giving content providers the option to opt-out of its specialized search services, removing exclusivity requirements in its agreements with publishers, and removing restrictions on the...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. You have $20,000 for the photo shoot – make sure to get really skinny models – and $80,000 for advertising.

  6. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    With 2014 shaping up to be a banner year for mobile, here's how marketers should equip their paid search and social campaigns to ride the mobile wave. The biggest news on the paid search front in 2013 had to be Google's switch to enhanced campaigns.

  7. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially in the elusive and emerging BRIC nations, should begin implementing mobile marketing...