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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to another.

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per...

  3. Search Revenues Hit $8.7 Billion in First Half of 2013

    Revenue from search ads still continues to rise, despite concerns that changes to Google AdWords (the switch to enhanced campaigns) might have caused a reduction or shift in ad investments. Digital video is also on a positive trajectory, delivering...

  4. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel interactions are necessary for brands to attract new...

  5. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    Let's be real: Microsoft is no stranger to bad advertising campaigns. A lot of companies spend a lot of dollars investing in flashy marketing campaigns or shiny new tactics. So if whining and coming off like an insecure bully isn't the way to...