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  1. Marin Adds Google Shopping Campaign Management

    The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by serving consumers more relevant ads. Marin estimates retailers will allocate one-third of their entire...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The Facebook Exchange (FBX): Retarget select audiences based on traffic delivered through paid search and Google Shopping campaigns. As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Before you start switching your Google ad campaigns for the Shopping update, be sure you understand the differences between PLAs and Shopping Campaigns, and why Google is updating ads. Google's Shopping Campaigns will simply ignore the...

  5. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Are your paid search campaigns on mobile as robust as they are on the fixed web? For example, only 15 percent of the respondents indicated that they customize paid search ad copywriting by device. Have you tailored your mobile search ad copy to be...

  6. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to create, manage, and optimize PPC campaigns. Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex...

  7. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. And search campaigns that were managed alongside...

  8. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of campaigns. New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to...