Surprisingly, it is taken over 10 years for the FTC to update these guidelines despite the vast changes that have occurred with search engines, their products, and how advertising is integrated. Yesterday the FTC released updated guidelines for the...
Remove all advertising from search result pages. Microsoft wants schools to use Bing as the default search engine. The Bing for Schools program, announced earlier this week, is offering U.S.based schools a tailor-made search experience using Bing.
According to Michigan Compassion, Google awarded the group $240,000 annually in AdWords advertising through Google Grants as well as the use of other Google products for nonprofits. The grant for Michigan Compassion advertising doesn't seem to fit...
Make sure you can offer all/any search marketing services and even venture into other digital marketing services, like social media advertising. The New SEO: Search Marketing Integration Digital marketing services are growing.
So when we're talking about paid, it's all about paid search through AdWords or Bing, advertising in Twitter or other social channels, banner advertising through display channels, or traditional advertising efforts, etc.
Social, search, marketing, PR and advertising professionals seeking ways to better frame content, data and offers can use Google Trends to craft communications and content according what people are talking about, the way they are talking about it.
The new offering integrates Yahoo Local, which enables business owners to submit basic or enhanced listing information that is displayed in Yahoo's local search results, with location data provided by Yext.
It is worth noting, however, that DuckDuckGo earns revenue through contextual advertising on their search results. Ever since the news hit about the NSA PRISM surveillance program in the United States, many people have become much more concerned...
Facebook recently announced it was going to simplify its advertising options due to feedback it collected from marketers over the span of a year. Just last week, Inside Facebook revealed sponsored search results were among the features to be cut.
Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Emarketer predicts that 2013 will see Google up its mobile advertising haul from $4.61 billion to around...
Search for a specific hashtag from your search bar. Compose posts directly from the hashtag feed and search results. A quick hashtag search for #Facebook pulled up the following: If you are already using hashtags in an advertising campaign through...
An initiative of this scope produces many great insights and you can read all about them (and more) in the Search Advertising Trends in Financial Services report that will be widely available soon or by reviewing our dedicated presentation of the...
On search engines, it's all about the keyword. For example a search query for "cheap laptops" shouldn't trigger the ad with "cheap" as a negative. Keywords connect a searcher's search terms to relevant ads created in AdWords.
Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran, will join me Friday afternoon to share their considerable expertise on social advertising ROI with SES participants.
The next time the user sees one of your banners or does a generic keyword search and sees your text ad, he'll likely recognize your brand, and possibly decide to include you in his consideration set. And since you shouldn't be optimizing campaigns...
A Glimpse of the Future of Predictive Search At the recent Google I/O conference, several new categories were announced, including music, video games, books, TV episodes, public transportation, and research cards – a custom category based on...
A picture can say a thousand words, and this is especially true when it comes to advertising. And AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may...
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
For instance, "ppc" for paid search, "dsp" for display advertising, "tv" for television, "bill" for billboard, "dm" for direct mail, etc. One of the biggest challenges a marketer faces when trying to accurately attribute campaign success to...
Twitter continues to develop its advertising service with a potential stab at retargeting, according to AdAge. This is just one more step in Twitter evolving its advertising options for users. What first started as an invitation-only service to U.S...
