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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Search is continually growing as an important revenue source for e-commerce businesses. Dynamic Search Ads Bidding by keyword in standard search campaigns will always give us the most control. If your search queries are very brand-heavy, there is...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not tamper with the ratings of a business that declines paid advertising. In her opinion on the matter, Judge Marsha Berzon wrote that Yelp's...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan. That means advertisers can analyze, report on, and automate paid search campaign bidding...

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link...

  6. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Organic Search Summer is always a fairly slow time of year in the land of search engine optimization, but...

  7. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In the past, figuring out if your search advertising actually lead to these product sales has been complex - requiring lots of time and effort in reporting analysis. Google subsidiary DoubleClick has announced three additional tools in the...

  8. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    In July, SEW covered a report from Covario that showed mobile search advertising made up 25 percent of total worldwide advertising spend in Q2 2014 - a 98 percent increase in spend year-over-year. The Interactive Advertising Bureau (IAB) and IHS...

  9. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I still find many webmasters don’t know that you can segment mobile search traffic directly in the Search Queries reporting in Google Webmaster Tools. You want to take note of how many you are receiving from mobile search and compare that to desktop.