Rather than thinking of your job as building links for search engines, Cutts said you should focus on making something compelling – a reason people will really want to use your website – then think about the broader marketing (e.g.talking to...
SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
Yandex revenue continues to slow in Q1 2013 – up 36% to $257m – but profit rises 79% to $72m – The Next WebHas 61.6 percent of Russia's search market (up 2.2 percent vs.advertising partners (up 26 percent vs.
Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report. Has search lost its luster? The report found that, globally, search spending for Q1 2013 is up 15...
We all know audience is important, but exactly how important, is often overlooked in search marketing. The audience of each search engine can impact the searches being done and the ROI of your campaigns, especially for specific industries.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
The Nearby feature is now more clearly branded as "Local Search," but it's still buried in the UI. This comes soon after the Comscore/Neustar/15Miles study that showed Facebook has the second largest app usage for local search, behind only Google.
The smartphone maker earned the search giant a little over $1bn for the quarter. The search giant reported revenues of over $13 billion for Q1 2013. Pichette said that the multi-screen world of today offers Google many advertising opportunities...
Hirschle, head of Google Affiliate Network, cited the rapid evolution of CPA advertising and said the company would focus on newer CPA tools like Product Listing Ads, remarketing, and Conversion Optimizer.
Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the Internet Advertising Bureau's 2012 report.
Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in fact unable to deliver a platform that would let users compare data from both search engines and make decisions for...
Search Engine Watch got a sneak preview of Unruly Analytics yesterday in a Google+ Hangout. Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad spend expected to account for 59 percent of...
Results for the championship game are still clearly presented upon completing a search, alongside an abundant 419 million results. In an initial search for "march madness", Google is continuing with their March Madness bracket straight up until the...
The argument of digital fraud in the advertising space is nothing new to search marketers. Click fraud was once a very large problem in paid search. Manual clicks intended to increase your advertising costs or to increase profits for website owners...
The growing mobile audience provides incremental engagement and revenue opportunities for advertising. Although more people use search or go direct to video, socially-referred video starts are more likely to be completed.
One obvious trend that will impact all things search related is Google+, along with authorship and Author Rank. Google will use it for advertising. Let's take Google at their word and believe the Google rep who said, "We're more interested in...
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. If you can increase the amount of purchases, donations, signups...
And each time, attendees of the leading global event series about search and social marketing learned brand new lessons from the small company in Utah that had used YouTube to build a multi-million dollar business.
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
