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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the Interactive Advertising Bureau (IAB) and PwC. The unprecedented revenue is due in large part to a surge in...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    The site that was generating $200,000 per month could lose $140,000 per month in advertising revenue due to the Panda hit. Hypothetically speaking, let’s say a website is generating $200,000 in revenue per month via advertising and affiliate...

  3. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    In the presentation, Gagnon said that better analytics tools are quickly making old methods of paid search obsolete. Seventy percent of mobile conversions happen within five hours of mobile search, and by the end of 2016, $65 billion of revenue...

  4. 3 Building Blocks for Content and Search Marketing Success

    The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape to a connected, innovative, and consistently changing ecosystem. Content has become the catalyst that drives demand and fuels...

  5. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a...

  6. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. If there is a method to prove that an ad seen on...

  7. Google App Searches Gmail for Upcoming Bills

    Here’s the hard truth: If you’re a Gmail user, Google is already scanning your emails for advertising and retargeting purposes. Current Google Search users must opt into the new service in order for it to be activated.

  8. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too soon. Scour your search queries for keywords that you don’t want to...

  9. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    To prepare for the holiday rush, there is a lot for search marketers to get right. A dive into search data shows that searches on Black Friday peak around 5 a.m. Today we’re diving into the top two shopping days with a 24-hour breakdown of search...

  10. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery. Have them jot down technical glitches, content issues, grammatical and spelling errors, advertising problems, usability issues, etc.