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  1. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Emarketer predicts that 2013 will see Google up its mobile advertising haul from $4.61 billion to around...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    On search engines, it's all about the keyword. For example a search query for "cheap laptops" shouldn't trigger the ad with "cheap" as a negative. Keywords connect a searcher's search terms to relevant ads created in AdWords.

  3. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    The next time the user sees one of your banners or does a generic keyword search and sees your text ad, he'll likely recognize your brand, and possibly decide to include you in his consideration set. And since you shouldn't be optimizing campaigns...

  4. AdWords Image Extensions Bring Images to Google Search Ads

    A picture can say a thousand words, and this is especially true when it comes to advertising. And AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may...

  5. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  6. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    While in that case, they were marked as advertorial content, the links to Interflora with keyword rich links to give them the maximum benefit of those links for search engine rankings. Even with the Interflora penalty, more webmasters have been...

  7. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce Quarterly report shows email is the biggest driver of conversions in Q1 2013. In analyzing more than 500 million shopping experiences...