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  1. Trademark Law - What Search Marketers Should Know, Part 1

    In some countries, the rules are stricter for search engines, where advertisers cannot bid on a trademarked term. Today, with the proliferation of paid and organic search listings, search and trademarks have become a growing dilemma for search...

  2. Overture Becomes Yahoo Search Marketing & Comparing Listing Products At Yahoo To Google

    It's a good change that ought to help new advertisers. Local Sponsored Search Honestly, I've read about their "Sponsored Search" and it's simply not obvious. Local Search Ads Local Search Listings Meanwhile at our Search Engine Watch forums, a...

  3. Overture Becomes Yahoo Search Marketing & Comparing Listing Products At Yahoo To Google

    It's a good change that ought to help new advertisers. Local Sponsored Search Honestly, I've read about their "Sponsored Search" and it's simply not obvious. Local Search Ads Yahoo Bolsters Local Search Business Listings and Yahoo Offers Free...