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  1. Texas AG Wants Google's Formula for AdWords Rates, Ranking Sites

    The Texas attorney general leading an antitrust investigation of Google wants to know how Google determines the prices for its AdWords paid search advertising program and how sites are ranked in Google's search results.

  2. What's a Yahoo Advertiser to Do?

    But if the program were made entirely opt-in, and Yahoo sticks with its plan of only applying these changes to smaller accounts that are not being actively managed, the results could be more positive for Yahoo, its advertisers, and its search...

  3. Microsoft Launches Live Search Cashback and Live Search Farecast

    Microsoft's innovative program has the potential to revolutionize online search and advertising. Microsoft Corp.today announced it will offer ad-funded cash rebates to customers who find and purchase their favorite products through a new program...

  4. Search Spend Seems Healthy Despite Slowing Economy

    Google AdWords remains the most popular search advertising program, but both Google and Yahoo sponsored search spending has decreased from a year ago. As search becomes more recognized as something that brand advertisers can use, I'd expect to see...