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  1. FTC Giving Native Advertising a Closer Look

    Because advertorials tend to be kind of spammy to begin with, there really aren't any standard guidelines that advertisers tend to follow, unlike specific guidelines for banner ads or pay-per-click ads, other than the encouragement to include some...

  2. Google Not Responsible for Content of Paid Search Ads, Australian Court Rules

    Ordinary and reasonable users of the Google search engine would have understood that the representations conveyed by the sponsored links were those of the advertisers, and would not have concluded that Google adopted or endorsed the representations.

  3. Top 10 High Impact Google AdWords Innovations to Watch Now

    Now in beta testing, advertisers can retarget their audience based on previous keyword search history, and serve the ads in search engine results page. Along with visitors to certain web pages or sections of a site, advertisers can target visitor...

  4. Google Rolls Out Car Insurance Comparison Shopping in UK

    Until now, the three most visible car insurance advertisers were GoCompare.com, Confused.com, and MoneySupermarket.com. Interestingly, the language identifying the comparison results, marked as Sponsored, has changed since the launch of those...

  5. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    It's worth a try if you have the budget, small advertisers might want to just stick with text ads. If your page has 500 likes or more, you can do a sponsored story within Facebook. Promoted Tweets are opportunities for you to have your tweet show...