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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    That means advertisers should identify needs, create content focused around those topics, and help answer questions of the target audience. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement.

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.

  3. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    The search terms report in AdWords offers advertisers the ability to see the actual search query the consumer entered that triggered the ad and led to a click. Here, advertisers can find high-level trends as well as tactical actions for adding...

  4. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    It’s critical to find a network that is able to connect local business advertisers with a vast array of mobile local publishers. Blind networks: These generally work on a CPC basis, and are typically considered the largest in terms of publishers...