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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Google's response to the evolving multi-device world was a step to better align its advertisers with the future of digital marketing, streamlining campaigns and taking context into account. Advertisers must seize the opportunity to capture and...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Exactly the effect advertisers spend hundreds of billions of dollars on each year to achieve in the form of commercials. Because this platform is crowding out the reliable more and more of the reliable "top down" media channels advertisers relied...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.

  4. Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

    On average, Google said that AdWords advertisers who implement click to call see an 8 percent increase in click-through rate. Google provides AdWords advertisers with several phone call metrics. A new survey of 3,000 mobile searchers who recently...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of their marketing investment. She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton...