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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Once mobile ads are served, advertisers should think about the experience the consumer will have. Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices and through different apertures, such as search...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    As consumer engagement and the cost of PLAs continue to increase, advertisers will need to rethink their PLA strategy. Shopping campaigns introduce a new way for retail advertisers to manage and report on PLAs, offering additional benefits in the...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Because this platform is crowding out the reliable more and more of the reliable "top down" media channels advertisers relied upon for the better part of 100 years. Exactly the effect advertisers spend hundreds of billions of dollars on each year...

  4. 4 Google Changes and How Online Merchants Can Adapt

    Here are three ways online merchants or advertisers can find search data (check out the full post here): Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and...

  5. Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

    On average, Google said that AdWords advertisers who implement click to call see an 8 percent increase in click-through rate. Google provides AdWords advertisers with several phone call metrics. Businesses can easily help mobile searchers get in...

  6. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of their marketing investment. Kalkman and Dutton manage a multitude of marketing channels, from television to print to...