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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  2. Marin Adds Google Shopping Campaign Management

    Targeting audiences with social and display ads using data gathered through Google Shopping campaigns. With millions of products available for sale and constantly-changing inventory and promotions," Marin's announcement said, "retail advertisers...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they have shown interest by clicking on...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Do you have display creative in place considering that your target countries may have an influx of different languages and cultures? It's been reported that advertisers spent as much (if not more) on World Cup advertising than they did on Super...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Consumers are typically looking to solve problems with apps, so Google will look at information from Google Play that results in...

  6. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and more, you can access the RKG report here. Year-over-year (YoY) spend was up for paid search advertisers in Q1 including all device...