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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Consumers are typically looking to solve problems with apps, so Google will look at information from Google Play that results in...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and more, you can access the RKG report here. Year-over-year (YoY) spend was up for paid search advertisers in Q1 including all device...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Display You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. Search If you're doing paid search, you typically want to know which...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. With the introduction of enhanced campaigns, advertisers are no...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The most common active mobile ads are mobile search ads (Baidu, Qihoo360) and display ads. The "discount ad" is one of the most effective display ads amongst the Chinese population. The key to India is that digital marketers and advertisers need to...

  7. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    These feature responsive (mobile-friendly) design along with display opportunities for advertisers. We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed...

  8. 5 Social Media Advertising Trends to Watch for in 2014

    While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network. Countless others (no doubt advertisers) are chomping at the bit waiting for the day that they can place...