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  1. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Gordon Choi, senior manager at local online travel portal Ctrip offers three steps for advertisers to plan their search campaign from trend research, keyword research, and process automation on Baidu and Sina Weibo, one of the more popular...

  2. Resources for Learning About PPC

    Google also maintain a number of sites that collate resources around topics / types of advertiser – including the Agency Support Area, Small Business Center, and Google for Advertisers, which spans all of their advertising products.