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  1. Killer PPC Ads: The Fundamentals

    Since searchers are seeing your ad at the exact moment they express interest (by keyword search), urgency is a powerful concept to utilize with the CTA. Ad extensions there is no easier way to pump up the impact of the PPC ad than utilizing ad...

  2. Google vs. the World: A Week of Conflicts, Disputes, and Lawsuits

    Several companies may file briefs supporting Rosetta, including including Viacom (which is also gearing up to battle YouTube), Ford Motor Company, Carfax, Blue Destiny Records, The Media Institute, ConvaTec, Guru Denim, Monster Cable, PetMed...

  3. PPC Keyword Sets: Words to the Wise

    Your objective is to anticipate every possible way that a prospective customer/client will express a search that will likely result in a conversion once they reach your site. Search Engine Watch Expert Ron Jones summarized several good ones in "PPC...