SEO News

Search Advertisers Adwords Demographic Bidding

RSS
  1. Google AdWords for Video Launches with Improved Targeting on YouTube

    Demographic Targeting - Google’s new all-in-one privacy policy for all Google accounts means that advertisers can now target video ads by age and gender across all Google properties. The winners in the competitive bidding landscape of AdWords for...

  2. Back to School: Now That’s What I Call a PPC Strategy!

    Don’t Restrict Your Demographic Targeting Make sure you’re taking advantage of all the features and functionality Google AdWords and Microsoft adCenter offer. Adding a back to school sitelink to all of your AdWords campaigns is a great test.

  3. PPC Bid Management 101

    Especially those of you in companies with large catalogs, numerous demographic and geo targets might need a bid management tool. As with most of Google's tools, it's free if you are using AdWords. Did you know that approximately 65 percent of...

  4. A Look at Demographic Bidding for AdWords

    This week I'll defer the topic of content keyword lists to describe a great new tool for AdWords content advertisers: Demographic Bidding. In order to benefit from demographic targeting, advertisers need to have a pretty good idea of the...

  5. Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

    Upon launch, adCenter distinguished itself from competitors by being the first to offer geographic, demographic and daypart targeting. Google sells sponsored listings that appear above and to the right-hand side of its regular search results, these...