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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure. One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like?

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Advertisers can use this information, for example, to build personas or optimize targeting in AdWords. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  4. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    AdWords enhanced campaigns removed the ability to target mobile campaigns separately and rolled together tablet and desktop. AdWords Enhanced Campaigns We think this can be a good thing, but advertisers should continue to understand their audience...

  5. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    This entire article could also focus on cleaning up your Product Listing Ads (PLAs) and auto-targets within AdWords. Also, I've run into advertisers who, when enhanced campaigns were launched earlier this year, made some guesses as to which bid...