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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like? In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure.

  2. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    Google AdWords. AdGooroo this week highlighted the top advertisers in mobile search based on impressions for the top 50,000 keywords in U.S. The AdGoroo report comes on the heels of a new offering that adds mobile search data to its SEM Insight...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Advertisers can use this information, for example, to build personas or optimize targeting in AdWords. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...