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  1. Mobile Advertising Measurement: Winning the Long Game

    When running playing the long game in advertising campaigns, advertisers need to measure more than just the install. That being said, there are a handful of events that are shared across most, if not all, apps that advertisers should measure.

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    To find out, I conducted a study analyzing estimated CTRs for 268 advertisers who consistently appeared on subsequent search refinements (for instance, "oven reviews" and "convection oven reviews"). That same advertiser appearing on the search...

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    The technology allows advertisers to retarget Web users with ads in the search results based on prior Web behavior. Once imported, advertisers can sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword...