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  1. Disney Dominates Halloween Keyword Ad Spend

    AdGooroo also uncovered that these advertisers spent a staggering 58 percent more on text ads than product listing ads. AdGooroo's study found that 31 percent of all paid search ad spend by online retailers for the Halloween keyword group was for a...

  2. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    The study also shows that most advertisers are losing faith in classifieds and directories (which are combined in the survey) as a viable marketing medium. This year, mobile revenues increased 76 percent to $5.3 billion from the $3 billion reported...

  3. 3 Must-Know Findings About Cross-Channel Attribution

    The majority of advertisers are either measuring each channel separately (41 percent) or taking limited steps (36 percent) to measure cross-channel effects. While there have been technological advancements that enable more sophisticated multi-touch...

  4. Cross-Device Measurement: Believe the Hype

    Advertisers can work with third-party attribution analytics technology and implement deterministic device pairing. Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the...

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too soon. Scour your search queries for keywords that you don’t want to...

  6. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Google's update for Google Shopping feed specifications obliges advertisers to stop using the "available to order" feed attribute, replaced by "in stock," "out of stock," or "preorder" descriptors. Advertisers now have a 150-character limit for...