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  1. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Google's update for Google Shopping feed specifications obliges advertisers to stop using the "available to order" feed attribute, replaced by "in stock," "out of stock," or "preorder" descriptors. Advertisers now have a 150-character limit for...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Google now offers advertisers the ability to use unique numbers on your website to see which campaigns are driving calls. When a visitor comes to your website from a search ad, the visitor will see a unique number, not just the main number that you...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    That means advertisers should identify needs, create content focused around those topics, and help answer questions of the target audience. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement.