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  1. Copyright Law: What Search Marketers Should Know (Part 2)

    If you are publishing multimedia, such as a podcast or video, don't insert copyrighted material into your original piece if it doesn't clearly follow fair use practices. An Antitrust Analysis of GOOG-DCLK Deal: Search Ads Vs Contextual Ads Vs...

  2. Copyright Law: What Search Marketers Should Know (Part 1)

    Multimedia series (podcast and video archive) AdWords Overlay Text Ads , Software Abstractions Search marketers will almost certainly run into copyright issues at some point in their careers. They may be the victim, finding their own optimized...

  3. Schedule Optimization for SES San Jose

    Podcast & Audio Optimization4 STAR RATED! Ads In A Quality Score World4 STAR RATED! Search Engine Strategies San Jose gets underway next week. Back in January, I predicted that it would be one of the four conferences that "will shape the search...

  4. Implementing your Search Strategy for the Latino Market, Part 2

    That being said, there are some podcast directories that do show a fair amount of Latino podcasts that appear in their own search results under "latino" and "hispanic. See which podcasts show up at the top of podcast directory search results and...