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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    RKG also found spending on Bing Ads up 17 percent YoY. Social media sites contributed to an average of 1.5 percent of all site visits, RKG reported. On the paid side, smartphone cost per click continues to be less overall than tablet and desktop at...

  2. What is SEM? Depends on Who You Ask

    Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads. However, SEM posts, training, and ads are frequently related to paid search.

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. These ads show up alongside the search results for the keywords you choose and provide additional visibility for your...

  4. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    By associating phone calls back to ads and keywords, marketers can discover what works to keep the phone ringing and optimize ad buys accordingly. Once mobile ads are served, advertisers should think about the experience the consumer will have.

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Too many ads and making it too difficult for people to find...

  6. 5 Social Media Advertising Trends to Watch for in 2014

    A few years into Google's gamble in social media and Google+ is still completely void of ads. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming every other week.

  7. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    With mobile showing no signs of slowing, here are the 10 trends to watch across paid, owned, and earned media. Expect to see more traditionally ad free apps insert ads in the coming year as revenue pressure comes from the market's high valuation of...

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. For instance, you may find that some of your...

  9. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    In what Kenshoo called the first study of its kind, the company found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend than when a person was exposed to paid...

  10. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. The paid media that works best today is targeted at specific users who...

  11. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns. Here are 10 Google Analytics advanced segments featuring user segmentation, sequence building, and...