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  1. SEO vs. SEM Timelines: A Medical Analogy

    You can get the phone to ring when you're actively paying for ads, but as soon as you stop paying, your phone stops ringing. Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification.

  2. What is SEM? Depends on Who You Ask

    Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads. However, SEM posts, training, and ads are frequently related to paid search.

  3. 26 Free Must-Have Tools for PPC Success

    While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads. Bing Ads Intelligence Bing Ads Editor While it's certainly possible to manage PPC using only the AdWords and Bing Ads online...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries that triggered impressions of your AdWords ads. You can use this data to go into a second level of PPC advertising analysis...