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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing pages they serve up, and how much they are spending. You can analyze how many PPC advertisers, which keywords they are using...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    After they tested the "autoplay" video content organically, it was a natural progression to see this come to video ads. Previously I wrote about what that meant for Twitter Ads. A few years into Google's gamble in social media and Google+ is still...

  3. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Ideally you would also ensure PLA (paid listing ads) coverage. Support real-time hour updates via paid search using sitelinks. Create a holiday landing page optimized for natural and paid search, that focuses on areas that tend to be competitive...

  4. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    The screenshot below shows the SERP for "summer dress," which contains paid ads, PLAs, and approximately 1.5 organic-search results. This post will explore how reporting, search engine results page (SERP) real estate, product listing ads (PLAs) and...

  5. Linkable Asset Strategy: How to Pick & Prioritize Assets

    No matter how awesome your content, it's much harder to get sites to link to something that's riddled with ads or aggressive in-line banner offers. From content mapping, to on-page optimization, to link building, keywords inform your search engine...

  6. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a low Quality Score, on the other hand, means that your ads, keywords, and landing page probably aren't as relevant and useful...

  7. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    Leverage Google Product Listing Ads to engage more shoppers during the holiday season. Bing Ads Intelligence Tools If you not yet familiar with the Bing Ads Intelligence tool, it uses Yahoo Bing Network data to help marketers build out lists of...